Pei’s brand identity connects customisable camera straps with personal style, bringing “Carry your point of view” to life through design and art direction.

A rounded wordmark and vivid blue establish a playful presence, balanced by warm ivory, woven textures, and leather details. Packaging, custom order tags, and fabric pouches extend this language through each order, making personalisation part of the wider brand experience.

Lookbook and lifestyle imagery place the straps within complete outfits and everyday encounters. Styling, gesture, and setting bring the wearer into focus, showing how the accessory belongs within their life. Together, the visual identity and art direction connect the way people see the world with the way they present themselves within it.