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Animated Coffeedent brand introduction combining café photography, the wordmark and Be Confident messaging.

Coffeedent’s brand identity pairs bold graphics with conversational Cantonese to create a confident, approachable presence for a neighbourhood café in Guangzhou’s old town.

Brand IdentityArt DirectionPackaging DesignBrand Voice-Photography & DesignChen Wenwei

Located in Guangzhou’s old town, Coffeedent connects coffee with confidence through “At Coffeedent, Be Confident.” The identity balances this outgoing attitude with the familiarity of a neighbourhood café, giving the brand a distinctive presence that speaks the language of its surroundings.

+ Details− Details

A coffee cup becomes a source of light, forming the identity’s central motif. Its projecting beam expands, rotates, and repeats to frame typography, carry the wordmark, and generate patterns. Bright yellow leads the palette, with black and white providing contrast and blue adding an occasional accent.

The beam provides a flexible structure across packaging, posters, and storefront applications, keeping the identity recognisable as scale and composition change. Conversational Cantonese copy brings warmth and local familiarity to the bold graphics, connecting the brand’s message of confidence with the everyday exchanges of the surrounding streets.

Coffeedent identity overview with a coffee-cup light motif, yellow graphics and café photography.
Coffeedent stickers and brand graphics arranged on a vivid blue background.
Coffeedent wordmark and graphic lockups in yellow, black, white and blue.
Coffeedent identity system with a menu, typography and coffee-cup light motif.
Coffeedent Cantonese poster compositions and repeated coffee-cup graphics.
Coffeedent packaging collage with takeaway cups, menu cards and a yellow tote bag.
Coffeedent brand applications including a yellow tote, takeaway cup and printed menu.
Coffeedent branded tape, stickers, keyring and cards on a blue surface.
Coffeedent bakery packaging with a pastry box, printed paper and yellow brand graphics.
Coffeedent stationery, stickers and printed applications presented on blue.
Coffeedent packaging collection with takeaway cups, paper bags, pastry boxes and a tote.
Coffeedent café interior with customers, yellow wall graphics and the coffee-cup motif.
Coffeedent autumn pop-up identity and its branded market stall.
Coffeedent takeaway coffee and pastry packaging photographed on a pale stone surface.
Coffeedent takeaway coffee and pastries arranged on a yellow stool.
Customers visiting a Coffeedent outdoor café stall with branded flags and signage.
Iced coffee in a clear cup with a yellow Coffeedent label on a wooden tray.
Customers gathered outside the Coffeedent neighbourhood café storefront.
Coffeedent social media compositions combining café scenes and branded packaging.
Stacked yellow Coffeedent takeaway cups displaying the coffee-cup light motif.
Applying Coffeedent branded graphics to a storefront window.
Coffeedent pavement sign with Cantonese copy and café photography.
Yellow Coffeedent tote bag photographed beside a café counter.
Hand holding a yellow-and-white Coffeedent menu.
Coffeedent standing sign with Cantonese copy outside the café.
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